See every tool your competitor actually pays for. Including the ones no scanner detects.
Reconix parses TMS containers, detects server-side relays, and maps the full vendor stack. The 40-60% of tools invisible to BuiltWith and Wappalyzer, plus compliance scoring and AI adoption signals.
The evidence
91
martech tools per enterprise; only 49% of capabilities used
Gartner 2025, 2025
40-60%
of actively deployed tools invisible to standard scanners
TMS module, 2026
15,384
martech tools exist; 77% of new additions are AI-native
ChiefMartec 2025, May 2025
38%
of martech budget wasted on underutilized features
Industry surveys / MarTech360, 2025
58%
audit their stack only annually; 13% never
Ascend2 2025, 2025
What Reconix reveals
Container-parsed competitor stacks
We parse GTM, Tealium, and Adobe containers. Community template vendors, server-side relays, paused tools. Everything BuiltWith misses.
Stack audit for your own site
Find the 38% you're wasting. Discover zombie contracts. Identify redundant tools. Enterprise orgs find 15-25% of contracts are for tools no longer used.
Displacement intelligence
Competitor has your rival's CDP paused alongside a new tool. Active migration signal. Time-sensitive competitive intel.
AI adoption overlay
14 of competitor's 47 tools are AI-enabled. They're investing in AI-native martech. Are you?
Compliance overlay
Their 47 tools include 12 firing before consent. That's a risk for them and a talking point for you.
Sample risk profile
Supply Chain & Vendor ELEVATED
Privacy & Surveillance HIGH
15,384
martech tools tracked
91
tools per enterprise
49%
of capabilities actually used
38%
of martech budget wasted
Before and after
BuiltWith at $295-995/mo sees HTML-visible tools only
Full container parse and server-side relay detection ($199-399/mo)
Miss 40-60% of competitor's actual stack
See every tool they actually pay for
Annual stack audit by consultant ($35-100K)
Continuous self-service visibility
No AI adoption data on competitors
AI-enabled vendor identification across all detected tools
No compliance dimension in CI tools
Consent compliance scored alongside tech detection
How Reconix compares
vs. BuiltWith ($295-995/mo)
Misses TMS community templates, server-side relays, and AI adoption data.
vs. Wappalyzer ($250-850/mo)
60-day credit expiration, 15-25% backend accuracy. No container parsing.
vs. Consultant stack audits ($35-100K)
Same depth, self-service, at tool pricing.
Evidence briefs
Factual research from independent sources. No vendor data.